The Birkification of Everything
Bag charms are on the rise as the hottest trend to kick off 2025, but it poses an interesting question....
Can you rush perfection? Or imperfection, rather?
With the rise of bag charms and other personalization accessories, lets reflect on where this trend originated from to truly nail it!
Meet Jane Birkin, the mother of the Hermes Birkin, and the muse behind the bag charm trend. By being her authentic self, Jane was able to accomplish a sort of organized chaos. She would attach things she loved, collected, and curated over time to decorate her bags with it, watches, keys, tickets, bracelets, charms. These additions created a sense that Jane was literally wearing her life and personality on her shoulder.
This effortless and personalized feel, akin to covering your laptop with cringy stickers or your bedroom wall with prepubescent posters of Justin Bieber and Nick Jonas, takes time, care, and a lot of love. A personal touch, and a sense of a chronology of someone’s lived experience.
And in a world where everything you ever wanted can be purchased at your finger tips, it has become extremely easy to buy someone else’s style. To buy the appearance of lived experiences and time… rather than slowly curating a reflection of yourself, simply head to Amazon or Free People and instantly purchase it!
So here is a reminder that if you want to nail this trend, (or your personal style in general), slowly curate things that you truly love and mean something to you! It is so easy to mindlessly buy 5 bag charms and quickly hop on the latest trend, but how much more rewarding and cool is it to slowly curate your Birkification. Wear your personality. Because when the trend inevitably gets untrendy, perhaps you won’t just throw the charms away and move on to the next thing. You will love it forever because you truly created a reflection of you. Personal style for the win always.