founder friday favs
curated by founder lindsay perper
*Note From Founder*
From convertible selfies to mountain meadows and late-night spritzes, this week’s lineup is pure Rodeo energy: effortless, editorial, and just a little bit out of office. Think cool girl on PTO who might also be closing a deal on her phone.
Handpicked, founder-approved, and fully shoppable.
✨ Bonus: We’re running a style challenge—download the app, post your look, and you could win a brand-new piece for your closet. Let the scroll (and the slay) begin.
xx,
LRP
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Somewhere between barefoot luxury and black-tie beach night. Dresses were packed, plans weren’t!
Sunhat secured, playlist queued. This is top down, sunglasses on, plans optional!
City prints, country breeze. The dress does the talking, the boots do the walking.
The AC is on low, the linen is on high. This is peak summer luxury.
Aperol in hand, and golden hour doing what it does best. This is peak sidewalk supremacy.
Eek!!! Love this