founder friday favs

curated by Founder Lindsay Perper

*Note from founder Lindsay Perper 💌*

One of the best parts of building Rodeo is getting to see all of you show up every day — curating looks, sharing your style, and making this community what it is. It’s not just about fashion (though the fits are next level); it’s about how you all bring your creativity, confidence, and individuality to the table.

Every week, I’m blown away by the ways you express yourselves through what you wear. These are a few creators I’ve been loving lately — their style is thoughtful, effortless, and totally their own.

I’m so grateful to be building this with you all — and if you’re reading this? You could be next.

xx

LRP

P.S. This is a paid piece, but don’t stress — download the app and we’ll unlock a 3 month free subscription within 24 hours. Otherwise, you can subscribe below ⬇

@emilyreaves
The perfect slip dress does exist. The chocolate silk, the gold chain belt, the margarita garnish?? This is Rodeo elegance in its purest form.

@sarakrakovsky
She wore florals for summer — and we let her. This sheer set is a whole mood, and proof that white-on-white still wins when done right.

@kileymullen
She mastered the art of the off-duty look — barely-there pieces, beachy light, and exactly the right amount of ease.

@trendwithlex
A twirl, a bold red print, a mysterious smile. Lex said “main character in a vintage movie,” and we’re all just extras in her scene.

@carringtonmiller
If “sultry summer sparkle” was a dress. Obsessed is an understatement — this one-shoulder number is giving oceanside glam without trying too hard.