a Year of Rodeo | Part 1
This series will introduce our first year of Rodeo editorials.
Welcome to Rodeo’s Substack, alas!
We are excited to introduce a new chapter of Rodeo, where you can find all of our exclusive content and newsletters in one spot. To start off, we’ll take you through a recap of our first year of Rodeo Fashion Features, the monthly editorials created by our Fashion Director, Gabriela Langone and photographer, Ben Watts.
Each issue of Rodeo fashion features is carefully planned out from conceptual mood boards and scoping the set, to the selection of models, products, and hair & makeup! These features are transformed into a beautiful, in-season shopping experience on Rodeo’s app or desktop experience (tap to shop the products inside the editorial!).
Our very first fashion feature debuted in March, 2023. Gabriela shared her inspiration from the changing of seasons after a cold winter in NYC, and photographer Ben Watts had always wanted to shoot in the magical Flower District tucked away on 28th Street of New York City.
Gabriela’s mood board included an iconic photograph taken in the Flower District of New York City, which was recreated in Rodeo’s NYC IN BLOOM. The outcome was a modern spin on a New York City classic filled with the bright pops of Spring fashion!
We’re excited to share the rest of Year 1 fashion features over the coming weeks. We will also be introducing more of the Rodeo community, contributing editors, and all of the other elements shared in our newsletter : ) Our newsletter is a labor of love and we hope you enjoy!
xx team rodeo
Here’s to many more!!!🥂🥂